From $309. Please contact nashwa.ebeid@marriott.com for enquires. Platinum titanium life member, Would be awesome if Marriott gains money from this, as an ambassador and shareholder, I would let the tv run ads no stop during my stay if I meant Marriott gets more money to make improvements in areas I care about. Nothing to worry about. This is intended to give advertisers access to more than 164 million Marriott Bonvoy members, plus other Marriott guests. The targeted ads would appear in places such as the hotel's website and potentially TV sets in rooms. The Marriott Media Network is a full-stack collaboration that leverages Yahoo's sell-side platform (SSP)and demand-side platform (DSP). a saleable value can we expect bigger members rate discounts? Caribbean & Latin America (CALA) Kerstin Sachl +1 (954) 400-6421 I despise advertising and absolutely do not want my every move to be tracked like a sexual predator would a potential victim. The hotel chain is betting on its 164 million loyalty program members being receptive to food, transportation, and entertainment promotions while. The exclusive offering is one of Yahoos strategic full-stack collaborations, highlighting Yahoos unique ability to support advertisers and publishers in unlocking the full value of their content, audiences, and marketing. I don't really see it very different than an in-flight magazine. Same reason that nobody watches "Bonvoy TV". A small number of brands will buy across four or five networks, he said, but most dont have the resources or capacity to handle that many. Get The Latest News 19 Ratings. and Marriott will be offering ad inventory spanning its owned channels, including display, mobile, video, email, and digital out-of-home (in-room television and digital screens) when fully deployed. document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() ); Marriott would really impress me if they could actually confirm a suite night award upgrade more than 5 days before my stay. . Marriott Media Network will be rolled out in the U.S. and Canada before expanding to other markets. Stay connected with the latest travel, aviation, and credit card news. The Marriott Media Network initially will offer brand advertisers exposure to travelers in the U.S. and Canada, ultimately expanding to travelers globally including all the more than 164 million . It allows Marriott to offer advertisers new ways to reach travelers - an audience that is often in discovery mode with discretionary funds available. omnichannel cross-platform advertising solution for brand advertisers, enabling curated content experiences and offerings to guests throughout their travel journey.. Frankly the hotel industry has historically had surprisingly little targeted advertising, despite offering access to a pretty desirable customer base. Ad buyers will be able to use anonymized data to target customers using the companys app, websites and, eventually, guestroom TVs. As the market gets bigger, if you can get 1 percentage point of the digital retail media market, thats almost half a billion dollars in revenue, and its high-margin revenue, Mr. Lipsman said. Since you brought this quote up. Marriott International Introduces Travel Media Network, Powered by Yahoo May 16, 2022 (PRNewswire via COMTEX) -- PR Newswire BETHESDA, Md., May 16, 2022. Is that good for the consumer? Assuming they do this, it also means Yahoo and their advertisers are going to know when and where you stayed with Marriott. This is just dinosaurs trying to do something with their budget to be 'savvy'. Corporate. The exclusive offering is a strategic, full-stack partnership and represents the next step in our investment in the media network space. We are excited to work with Marriott International in driving meaningful growth via industry innovation, said Ivn Markman, Chief Business Officer, Yahoo. Marriott International launched the Marriott Media Network, an omnichannel cross-platform ad solution for marketers. Specialized networks like Marriotts give marketers access to substantial demographic data to target a particular audience. CMO Today delivers the most important news of the day for media and marketing professionals. Introducing Marriott Media Network. This is just dinosaurs trying to do something with their budget to be 'savvy'. Are you going to follow that up by saying that they could easily afford a house if they just cut back on the lattes and skipped the avocado toast? But Yahoo! Using what is considered "first . The Marriott Media Network initially will offer brand advertisers exposure to travelers in the U.S. and Canada, ultimately expanding to travelers globally including all the more than 164 million members in Marriott Bonvoy, the company's award-winning travel program. Marriott believes its hybrid in-house agency called Marriott One Media (M1M), set up in June 2018 and part of Publicis' 'Power of One' model, will help it better protect the data of its . Your Guide to Creating Consistent Experiences Across Multiple Websites, 5 Ways to Improve your Content Workflows and Strategy in 2023, How AI Unlocks Value from your Single Source of Data Truth, Enterprise Digital Events Platforms: A Marketers Guide, Enterprise Marketing Performance Management Platforms: A Marketers Guide, Enterprise Customer Journey Orchestration Platforms: A Marketers Guide. Kroger Co. Sean O'Neill Marriott International said on Monday it would shortly launch a media network to let advertisers reach its guests via the hotel group's app and websites and, someday, the TVs in. In which Cloud Cuckoo Land is this something guests/customers would actually want??? 164M. "Marriott has historically sold advertising targeted around the hotel you're staying at," said Harrison. The Marriott Media Network will initially offer brand advertisers exposure to travelers in the United States and Canada, with the goal of eventually expanding globally. The launch, which Marriott claims is a first for the hospitality industry, follows explosive growth in the retail media space as advertisers look to better target and track consumers amid a tightening of data privacy rules on other digital platforms. The Marriott Media Network will provide travelers with relevant products and services during their travel journey, including throughout their path of purchase, pre-arrival and during their stay. Media/Influencer Requests EMEApressoffice@marriott.com. I am spammed FAR more often by other brands and who knows just maybe they will incentivize us to view ads on our TV or mobile (i.e., lower room costs, bonus bonvoy points, etc.). I think we'll actually see more and more of this as the ad industry moves to so-called "first-party data", away from third-party ad data aggregators. Despite the crowd of media networks competing for marketers budgets, winning even a small share of it will mean big dollars for the companies offering those networks, said Insider Intelligence principal analyst The network brings a full tech-stack collaboration with Yahoo, leveraging its sell-side and demand-side platforms as the access point to the Marriott Media Network supply. Ad personalization would be the next logical step, but I think they are a still a few years off here. Its really about connecting advertisers that will be able to fill some of those needs in our ecosystem and bring it together in one spot, Mr. Norton said. The only thing I want to be curated is a really good non hazy (west coast) IPA from a small local brewery on tap in the hotel bar for $6 a pint. I am not as worried as most on here. Its pretty easy to install uBlock Origin to stop the pop-ups; what extension would I need to download to get my companys travel department to switch away from Marriott? Marriott Media Network comes as the marketing industry is developing new ways to reach consumers amid a wave of privacy changes, including a plan by About Marriott International. Cute. While Marriott isnt a media company, well also increasingly be the product being sold to third-party advertisers. Marriott International announced four stellar appointments to its Sales Team as the company prepares for a boom in international business in 2023. Expect new in-room ads at Marriotts Yahoo will match anonymized customer data with advertisers data. As Ben makes clear in the article guests and customers are not the same thing. Georgie.Noble@marriott.com. You will probably see some temporary changes and after a while it will disappear like another failed marketing campaign. For most brands, they can do three, and then after that it falls off, he said. The customers are the companies that theyre trying to sell on investing in a Marriott property, as well as the co-brand credit card partners (and thats fair enough, as thats how the business works). In addition, the global Yahoo ad sales team will lead demand generation and sales across Marriotts paid media and the Marriott Media Network, leveraging Yahoos expanded Demand Side Platform. Now you can take that a step further. Marriott's Media Network will launch initially in the U.S. and Canada, before ultimately expanding worldwide. This is something that almost every single advertiser already does when you transact with them online. Assuming they do this, it also means Yahoo Reading between the lines of the release "personalization" and thinking about where advertisers see the value in data - I think you should expect a creepy amount of data sharing and ad targeting. 87990cbe856818d5eddac44c7b1cdeb8, Appeared in the May 17, 2022, print edition as 'Marriott Puts Data to Use in Media Venture.'. Presumably Marriott doesnt want competitors advertising through these channels (I cant imagine well see Hilton ads), so perhaps itll be like the ads we used to see in inflight magazines (most airlines have eliminated those), like for plastic surgeons in Denver, lawyers in Scottsdale, and steakhouses in Kansas City. The Marriott Media Network will provide travelers with relevant products and services during their travel journey, including throughout their path of purchase, pre-arrival and during their stay.. Andrew Lipsman. "I wouldn't put us in that category," said Elizabeth Donovan, global director and head of ad revenue for the Marriott Media Network, as the new business is called. I think we'll actually see more and more of this as the ad industry moves to so-called "first-party data", away from third-party ad data aggregators. ET, Marriott International Introduces Travel Media Network, Powered by Yahoo. Companies that have large customer datasets (like Marriott or any travel provider, frankly) will be looking for ways to put it to better use. EG Marriott is almost certainly passing your email and phone number to Yahoo so they can run it against their massive ad databases and show you ads based on what you've clicked on recently. About Marriott InternationalMarriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of approximately 8,000 properties under 30 leading brands spanning 139 countries and territories. Awesome. Marriott International is launching a retail media network to give advertisers access to the hotel chain's guests. Marriott has joined forces with Yahoo to launch a media network that lets advertisers target consumers using guest data. Write to Megan Graham at megan.graham@wsj.com, Copyright 2022 Dow Jones & Company, Inc. All Rights Reserved. omnichannel cross-platform advertising solution for brand advertisers, enabling curated content experiences and offerings to guests throughout their travel journey.. While we do try to list all the best miles and points deals, the site does not include all card companies or credit card offers available in the marketplace. Besides, I never turn on the hotel room TV. Reading between the lines of the release "personalization" and thinking about where advertisers see the value in data - I think you should expect a creepy amount of data sharing and ad targeting. They have been very disappointing for the last few years. 2022 Third Door Media, Inc. All rights reserved. Marriott's audience has intent, and travelers will be in the right mindset when receiving these offerings. There are review sites which are credible?!? Same reason that nobody watches "Bonvoy TV". My Four-Hour Stay At Marriotts Aegon Mykonos, Ugh: Awful New Marriott Contactless Features, Please view our advertising policy page for additional details about our partners, We should expect third-party ads on marriott.com and the Marriott Bonvoy mobile app, I wouldnt be surprised to see Bonvoy TV replaced with ads from Marriotts partners (frankly thats not a huge loss, if you ask me), Expect more marketing emails with offers from partners, rather than just Marriott. Chris Norton, The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered. Dig deeper: Best Buy announces in-house ad network Best Buy Ads. Corporate Inquiries Sara.Conneighton@marriott.com. The company said pilot advertisers will be able to access Marriotts display and mobile channels this month, with other inventory types becoming available later this year. The network is expected to feature premium inventory spanning its owned channels including display, mobile, video, email and digital out-of-home (in-room television and digital screens) when fully deployed. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. We understand what is important to AL Jazeera Media Network and they are here to ensure you and your attendees receive the best possible value and experience. Yeah, this is the most interesting thing to me. Marriott International, Inc., today announced the launch of the Marriott Media Network, an omnichannel cross-platform advertising solution for brand advertisers, enabling curated content experiences and offerings to guests throughout their travel journey. Marriotts audience has intent, and travelers will be in the right mindset when receiving these offerings. Marriott is partnering with Yahoo to launch a new advertising platform, intended to better monetize the lucrative customer base that Marriott has access to. As The Wall Street Journal (WSJ) reported Monday (May 16), the. Marriott has treated me fairly and their brand standards are solid. Media inquiries can be sent to newsroom@marriott.com 301-380-7770. Furthermore, expect new on-property ads, including on display screens in public areas, on televisions, and more. Published: May 18, 2022. Cute. Personally I'd love a screen in my room showing me walkable restaurants with high scores from a credible review site. Your website literally shows intrusive video ads even on mobile, so you shouldn't complain, This was meant to be a top comment but the video ad made me misclick and make it a reply. Companies that have large customer datasets (like Marriott or any travel provider, frankly) will be looking for ways to put it to better use. Press Office. In an environment of constant change and unpredictable risks, companies across industries are moving from traditional operational resilience to more dynamic organizational resilience. The Marriott Media Network will foster connections through our owned channels with guests, creating a broader and more rewarding travel experience." Ivn Markman, chief business officer at Yahoo, said: "We are excited to work with Marriott International in driving meaningful growth via industry innovation. Why Marriott launched a media network Marriott is the latest in a long list of companies to offer its own advertising network. Brands and ad sellers are increasingly looking to use first-party datainformation they collect themselves in the course of direct consumer interactions, instead of taking it from third partiesto target ads. Marriott is already the worst hotel chain when it comes to spamming it's customers with unwanted emails. Global Director, Head of Ad Revenue, Marriott Media Network Marriott International Jan 2020 - Present 2 years 11 months. Marriott said the network will debut first in the U.S. and . Net ad revenues for retail media advertising in the U.S. will grow to more than $60 billion in 2024 from $41 billion this year, according to research firm Insider Intelligence. The company's data about its guests will eventually help advertisers place targeted ads on the hotel's digital screens, Wi-Fi portal and TVs in the rooms. This new network is intended to offer brand advertisers an unprecedented combination of scale and personalized media to an audience of in-demand, high-intent travelers. Marriott is even claiming that this new advertising platform is good for consumers, arguing that it will create a broader and more rewarding travel experience.. Thats a real differentiator, I think, from how you would think about a media network in the travel space, as opposed to ones that are out there already in the retail space, he said. Personally, I'm more than happy to play the role of "product" for the quality of material that I get for free but there's some degree of dissonance generated by seeing the "Yeah, Marriot sucks for selling our eyeballs to their corporate partners" response to this post. Rob Litterst May 18, 2022 As third-party tracking has grown more difficult (thanks, Apple ), a slew of companies have entered the advertising game. With room numbers set to increase by more than 1500 next year across five new hotels in Melbourne (The Ritz-Carlton, Le Meridien), Sydney (W Sydney, Moxy Sydney Airport) and Courtyard by Marriott, Perth Murdoch, the bolstered sales team will be . (Image credit: Marriott) First-party data has become a valuable asset in the digital marketing ecosystem as third-party browser cookies lose favor and data privacy laws evolve. May 16, 2022 . Opinions expressed here are the authors alone, and have not been reviewed, approved or otherwise endorsed by any of these entities. The Marriott Media Network is a full-stack collaboration with Yahoo. Greater New York City Area Board Member, WE.DOOH . Marriott is one among a platoon of non-advertising companies that have launched programmatic ad platforms lately. They have money and willing to waste them. Marriott International has teamed with Yahoo to launch what is being called the hospitality industry's first media platform. Nothing worse than when Southwest airlines send me 9 emails about renting a car for my upcoming southwest trip, only a matter of time before hotels figured this out too and pushed ads on us after booking their properties. I think this is more just a realization Marriott has 1M+ TV screens across all their properties and if you can even monetize a few of those by placing an ad when a customer walks in a room it can been a profit maker. That said, only a few companies with media networks will be able to get to that 1 percentage point, he noted. Marriott in the first quarter of 2022 saw the largest surge in global demand since the COVID-19 crisis began, per its latest earnings report. Marriotts network will get a test run in the U.S. and Canada in the next two weeks. We wrote about the latest 'media network': Marriott in partnership with Yahoo. Properties across 30 award-winning hotel brands; a premium media offering built for brand-safety. The media network comes as consumers return to pre-pandemic activities like travel, despite the continuing effects of pandemic and rising inflation. Are you going to follow that up by saying that they could easily afford a house if they just cut back on the lattes and skipped the avocado toast? Since you brought this quote up. We are thrilled to launch the Marriott Media Network, which will enable advertisers to create curated content that aligns with the 30 brands in our portfolio, said Chris Norton, Senior Vice President of Marketing Channels & Optimization, Marriott International. To power its network of owned channels, Marriott is exclusively collaborating with Yahoo. What do you make of Marriotts new partnership with Yahoo? Companies pay top money to agencies for this? If you cut out the all the "buzz words" you literally get "advertising for advertisers to guests". DoorDash, Kroger Co., Best Buy and CVS Health Corp. are among the other companies also active in the area. The reason that the annoying, bandwidth consuming pop-up video that so many people complain about has never been addressed is that it serves the need's of the blog's real customers, who are the advertisers and Left unspoken in this article is that the same principle applies to this blog. The Marriott Media Network will provide travelers with relevant products and services during their travel journey, including throughout their path of purchase, pre-arrival and during their stay. It's only benefit is to help guest fall asleep. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. Launched in March 2022, the Marriott Media Network is an omni-channel cross-platform advertising solution for brands. Ad personalization would Yeah, this is the most interesting thing to me. The Marriott Media Network will provide travelers with relevant products and services during their travel journey, including throughout their path of purchase, pre-arrival and during their stay. have also been offering advertisers more ways to reach consumers using retailer data. The media network, which begins this month with pilot advertisers, will use anonymized customer data from past searches and bookings made on Marriotts digital channels to deliver relevant ads on behalf of brands and advertisers, the company said. which is expected to nab 77% of the spend this year. And a growing range of businesses are building media networks that incorporate their own data on their customers. As media networks become increasingly important, we are well-positioned to collaborate with Marriott to power the hospitality industrys first media network with an end-to-end demand and supply solution for the cookieless world.. While initially targeted at travelers in the U.S. and Canada, Marriott plans to expand its platform globally, offering advertisers the opportunity to get in front of the 164 million members of its Bonvoy loyalty program. Our dedicated Marriott account representatives can assist with your group, meeting and event needs at our hotels worldwide. About YahooYahoo is a global media and tech company that reaches nearly 900 million people around the world, bringing them closer to finance, sports, shopping, gaming and newswith the trusted products, content and tech that fuel their day. How personalized would they be willing to go? Recognition. And the impact will be massive. Personally I'd love a screen in my room showing me walkable restaurants with high scores from a credible review site. A little clue from this Gen Xer.. Some of them worked hard to crawl out of the smoking crater of an economy that the generation preceding the Gen Xers dropped in their laps right in time for their graduation. The Marriott Media Network will foster connections through our owned channels with guests, creating a broader and more rewarding travel experience.. Marriott International Inc. is introducing a media network this month with Yahoo Inc. that will help advertisers target consumers, in part by using the hotel chain's data on its guests, to. Finally, a way to monetize new art for the Courtyard by Marriott, Fairfield Inn and Residence Inns!! To power its network of owned channels, Marriott is exclusively collaborating with Yahoo, an industry-leading unified stack advertising platform. Marriott At Marriotts hotels, the network will eventually allow placements on TV screens in the rooms, on its Wi-Fi portal and on other digital screens in the lobbies, gyms and bars. It's only benefit is to help guest fall asleep. ET, Webinar But Yahoo! Just don't call Marriott's new platform a retail media network (RMN). > Sadly, the generation that succeed you are trading privacy for convenience. MarTech Customer & Digital Experience Marriott launches its own media retail network. I don't know about that. What am I expecting here? Nothing to worry about. And, it can do it while protecting consumer privacy. And Marriott knows whether the 164 million members of its loyalty program will be traveling, Mr. Norton noted. Sure, hotel groups develop affiliate partnerships with complementary businesses, but thats about it. Yahoo will run the Marriott Media Network and serve as the portal through which advertisers can shop for media space. The network will initially target travelers in the U.S. and Canada before expanding globally to encompass more than 164 million members of the Marriott Bonvoy loyalty program. But the space will continue to be dominated by | 2 p.m. For brand advertisers, the Marriott Media Network will offer an "unprecedented" combination of scale and personalized media to an audience of in-demand, high-intent travelers, according to the. It is working with Yahoo as a tech partner. There is so much more in personalization i think airlines/hotels/car rentals could do. Marriott International, Inc. announced the launch of the Marriott Media Network, an omnichannel cross-platform advertising solution for brand advertisers, enabling curated content experiences and offerings to guests throughout their travel journey. The brand said the network will unlock opportunities to target travellers who . Dan Meier 17 May, 2022. Marketers may also want to reach travelers specifically interested in luxury products, certain cars or other goods, he added. You have successfully joined our subscriber list. Walmart is the largest company with a media network that sells ad space and restricted access to their customer data. CVS Health Corp. Amazon.com Inc., and Marriott don't have the werewithal to organize something like that (how do they get the restaurants to pay?). Marriott Media Network is described as an omnichannel cross-platform advertising solution for brand advertisers, enabling curated content experiences and offerings to guests throughout their travel journey. For this endeavor, Marriott is exclusively collaborating with Yahoo. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram. Media ContactsElynsey PriceMarriott Internationalelynsey.price@marriott.com, Allison ButlerYahooallison.butler@yahooinc.com. This will permanently steer me away from Marriott. I'm done with the Marriott Brand. The Marriott Media Network initially will offer brand advertisers exposure to travelers in the U.S. and Canada, ultimately expanding to travelers globally including all the more than 164 million members in Marriott Bonvoy, the company's loyalty program. Regional. BETHESDA, Md., May 16, 2022 /PRNewswire/ -- Marriott International, Inc., today announced the launch of the Marriott Media Network, an omnichannel cross-platform advertising solution for brand. DoorDash Inc., On the road, travelers need things like ground transportation, personal items they forgot to pack and entertainment during their stay, said Noelle Perillo / Kimberly Mannino. 8K. Sara Conneighton. The Marriott Media Network will provide travelers with relevant products and services during their travel journey, including throughout their path of purchase, pre-arrival and during their stay.. United could know all the movies/TV I have watched and sync it back up for each flight I get on. The Marriott Media Network will show guests ads on places like the hotel's website and at some point on their in-room TVs. With the rollout, Marriott is a first-mover in the hospitality industry to adopt a media network. Ever wonder how frequently marketing software is replaced?Heres the answer. This is driven by privacy standards that started in Europe but are becoming commonplace in other places in the world. Marriott has joined forces with Yahoo to launch a media network that lets advertisers target consumers using guest data. Left unspoken in this article is that the same principle applies to this blog. Uh Oh: Marriott Launches New Advertising Platform. Was this written by a young new employee who just graduated from college? 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